Client Profitability & Project Margin Analysis

Struggling to understand true profitability by client and campaign due to complex resource allocation, media spend pass-throughs, and indirect costs. Without accurate job costing, you can't identify which accounts are actually driving profit versus just revenue.

Cash Flow Management from Client Payment Cycles

Managing cash flow challenges from extended client payment terms, media advances, and talent payments while maintaining operations. Agency cash flow becomes unpredictable when large media buys require upfront investment before client reimbursement.

Resource Utilization & Capacity Planning

Optimizing team utilization rates, understanding true cost per hour by role, and planning capacity for new business growth while maintaining profitability targets and avoiding over-staffing during client transitions.

Media Spend Reconciliation & Pass-Through Tracking

Complex tracking of media expenditure, vendor payments, and client reimbursements across multiple platforms and campaigns. Reconciling actual spend versus budgeted amounts while managing cash flow implications of media advances.

New Business Development ROI & Pitch Costs

Tracking investment in new business development, pitch costs, and measuring ROI on business development activities while balancing growth investments with current client service delivery and profitability.

Talent Retention & Compensation Planning

Managing competitive compensation structures, bonus programs, and equity incentives to retain top creative and account talent while maintaining agency profitability and planning for sustainable growth.