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description: "Capstone CFO: Drive growth and profitability with expert financial advisory, strategic CFO services, and comprehensive financial solutions."
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[Contact Us](https://capstonecfo.com/#contact)

## Maximize Revenue & Profit with a Tech-forward CFO Team

Get the strategic thinking of battle-tested executives, enhanced by smart automation that frees you to focus on what matters most - growing your business.

 

 

# What We Do

### Fractional CFO Strategy Solutions

- Trusted Partner to CEO / Founder
- Focus on Enterprise Value Creation
- Enhance People, Process & Technology
- Banking, Board, and Investor Relations

### Everyday Accounting Solutions

- From Bookkeeping to Full-Cycle Accounting Department
- Enhance Internal Controls
- Robust Month Close Process

### Transaction Services & Special Projects 

- Capital Raising & Financing
- M&A / Sell-Side Advisory
- Software Cleanup & Implementations
- Interim CFO & Accounting Support

# Who We Work With

### Small Businesses

 

 

### Professional Service Firms

 

 

### Software Companies 

 

 

### Advertising Agencies

# The Problems We Solve

### CFO judgment without full-time expense

- Need for executive-level financial expertise to drive better results
- Cannot afford a full-time CFO, or capital just better deployed elsewhere 
- Need sophisticated guidance beyond day-to-day bookkeeping

### Growth decisions that require both data and wisdom

- Cash flow management during rapid growth
- Scaling financial operations efficiently
- Pricing strategy and unit economics optimization

### Lack of  timely financial visibility 

- Lack of actionable financial insights
- Delayed or inaccurate financial statements
- Missing KPIs and performance metrics
- Need for better board/investor reporting

### Strategic planning and execution gaps

- Absence of robust financial forecasting
- No clear path to profitability
- Limited scenario planning capabilities
- Disconnection between strategy and finances

###  Infrastructure weaknesses

- Inadequate financial systems, processes, controls
-  Lack of documented financial SOPs
- Inefficient accounting operations

### Capital event preparation

- Fundraising readiness
- M&A preparation 
- Due diligence / Quality of Earnings support
- Valuation enhancement strategies

# Our Executive Leadership Team

![ra2](https://capstonecfo.com/hubfs/ra2.webp)

##### Ryan Anderson, MBA

CEO / Fractional CFO

Ryan, a seasoned C-suite executive, served as the full-time CFO of multiple high-growth companies before founding Capstone CFO. With over 20 years of experience in operations, finance, and accounting, Ryan has worked across 15 different industries. He holds an MBA from Georgia Tech and a BBA from Oglethorpe University.

![headshot_edited](https://capstonecfo.com/hubfs/headshot_edited.webp)

##### Cheryl Frank, CPA

VP of Accounting Services

Cheryl leads the accounting division with over 13 years of expertise in financial operations, specializing in hedge funds, private equity, and mutual funds. Cheryl holds a BS in Accounting from the University of Southern California, where she developed a strong foundation in financial principles and practices.

 

![Andrew_edited](https://capstonecfo.com/hubfs/Andrew_edited.webp)

##### Andrew Caldwell

Fractional CFO

Andrew is an accomplished finance executive with 15+ years of experience across multiple industries. He specializes in developing and executing profitable growth initiatives to help SMBs achieve transformational scale and enterprise value. Andrew earned his BS in Economics from Arizona State University.

## Our Core Values

### Built on Trust

We earn trust through consistency, discretion, and doing what we say we’ll do.

### Operator Mindset

We think like owners—not just advisors—aligning finance with real-world execution and results.

### Constant Improvement

We believe there is always a better way—and we help you find it.

## Client Testimonials

> *“I engaged Capstone CFO because I was seeking a strategic financial advisor for my start-up company. This isn’t my first rodeo starting a company, and I know what it’s like to not have a strong financial partner. I am planning a seed round of funding to grow the company quickly; Ryan and his team have experience with Seed, Series A and B. In one conversation with Ryan, I knew I had found the perfect partner and advisor! Ryan cares about my business like it’s his own. No question is silly, and he readily shares his expertise when asked. It’s easy to brainstorm with him and his breadth of knowledge is superb! His communication skills are extraordinary, especially in difficult conversations. In a short amount of time, he’s become a trusted advisor. I feel blessed to have met him and look forward to many years working together.”*
> 
> ![1741658842526](https://capstonecfo.com/hs-fs/hubfs/1741658842526.jpeg?width=40&height=40&name=1741658842526.jpeg)
> 
>  Andrea W., CEO

> **"I have worked with Capstone for several years and can recommend them without hesitation. They are consistently thorough and highly responsive, but what truly sets them apart is the depth of their knowledge, which is well beyond what I have experienced with comparable firms. Their advice has been thoughtful, practical, and impactful, and it has materially influenced important financial and strategic decisions. Capstone operates as a true partner rather than a vendor, and their guidance has been both reliable and highly valued over time."**
> 
> ![1516248805053](https://capstonecfo.com/hs-fs/hubfs/1516248805053.jpeg?width=40&height=40&name=1516248805053.jpeg)
> 
> **Aric Z., Founder/CEO**

> *"Capstone CFO was referred to us in 2023.  Ryan and his team quickly integrated and truly feel like a part of our leadership team. They gave us the robust financial reporting and strategic clarity we were missing. Their insights helped us make better growth decisions. It's been a game-changer for our business.”*
> 
> 
> ![1746140615176](https://capstonecfo.com/hs-fs/hubfs/1746140615176.jpeg?width=40&height=40&name=1746140615176.jpeg)
> 
> **Doug K., CEO**

> *"We brought in Capstone CFO to provide strategic financial leadership when we weren’t ready for a full-time CFO. Ryan and his team delivered board-ready reports and clear cash flow visibility. Their insights guided smarter growth decisions and helped us prepare for our Series A raise. Working with them has transformed how we run our business."*
> 
> ![1698691295458](https://capstonecfo.com/hs-fs/hubfs/1698691295458.jpeg?width=40&height=40&name=1698691295458.jpeg)
> 
> **Jeffrey C., CEO**

> *"We engaged with Ryan Anderson at Capstone CFO at a pivotal stage of growth when our financial complexity had outpaced our internal systems. Ryan quickly became a strategic thought partner—not just tightening up our reporting, forecasting, and cash flow management, but helping us see the story behind the numbers. His ability to blend financial discipline with entrepreneurial insight has been transformative. We now have clarity, confidence, and the data we need to make smarter, faster decisions that drive profitability and scale. Ryan has become an indispensable part of our leadership team.”*
> 
> 
> ![1644346880308](https://capstonecfo.com/hs-fs/hubfs/1644346880308.jpeg?width=40&height=40&name=1644346880308.jpeg)
> 
> **Dave W., CEO**

> *"We began working with Capstone CFO as we were laying the financial foundation for our new consumer startup. Ryan and his team brought expert insight into structuring our cap table, setting up dynamic financial models, and guiding our 7-figure pre-seed raise. Their strategic support has given us the clarity, confidence, and financial rigor needed to attract investors and scale with intention. It’s been invaluable having seasoned CFO guidance at this early stage."*
> 
> ![1705720466181](https://capstonecfo.com/hs-fs/hubfs/1705720466181.jpeg?width=40&height=40&name=1705720466181.jpeg)
> 
> **Crissy S., CEO**

> *"Ryan and Capstone CFO have been integral in helping me grow my creative agency. Ryan is always 10 steps ahead and he genuinely cares about me and my company. I highly recommend Capstone CFO if you are looking for a fractional solution who genuinely cares about your success."*
> 
> ![1759445431571](https://capstonecfo.com/hs-fs/hubfs/1759445431571.png?width=40&height=40&name=1759445431571.png)
> 
> **Jim M., CEO**

# Our Core Process

### Onboarding Process 

- One-on-One Meetings with CEO and Leadership Team
- Deep Research on Business Model and Historical Performance
- 30-60-90 Day Prioritization Plan to Deliver Rapid Results
- Development of Robust Financial and Operational Reports

 

 

 

### Ongoing Process

- Help Develop & Execute Strategy
- Drive Financial Performance
- Optimize People, Process, and Technology

 

 

 

##### CFO Plans                                               Core     Pro    Enterprise

Tailored Onboarding Process to Your Business & Industry                              🔵                        🔵                                  🔵

Includes comprehensive reporting mapping to live QuickBooks Online Data

---

CFO Financial & Management Reporting with Key Insights                            🔵                        🔵                                  🔵

24-7 Live Access to Historical and Forecasted Profit & Loss, Balance Sheet,                                                                                                                                       Statement of Cash Flows, Working Capital, Financial Snapshot, and many more

---

Annual Budget Development by Key Revenue and Cost Centers                 🔵                        🔵                                  🔵

Base, Upside, and Downside Budgets by Key Revenue and Cost Centers

---

Weekly Review and Updates to 13-Week Cash Flow Forecast                      🔵                        🔵                                  🔵

Review and discuss key inflows and outflows, Discuss key working capital decisions

---

Annual Go-To-Market Strategy Development & Execution Plan                                                 🔵                                  🔵

Mission,-Vision-Purpose, Buyer Personas, Ideal Customer Profile, Pricing                                                                                                                                             Strategies, Unique Selling  Proposition, SWOT Analysis, Market Position Exercises,                                                                                                                    Organizational Design, and much more

---

Exit Planning / M&A / Capital Raising / Financing / Investor Relations

Comprehensive CFO support through all types of transactions

## CFO Plans

- #### **Tailored Onboarding Process to Your Business & Industry**
  
  *Includes comprehensive reporting mapping to live QuickBooks Online Data*
- #### CFO Financial & Management Reporting with Key Insights
  
  24-7 Live Access to Historical and Forecasted Profit & Loss, Balance Sheet, Statement of Cash Flow, Working Capital, Financial Snapshot, and more
- #### Annual Budget Development by Key Revenue and Cost Centers
  
  Base, Upside, and Downside Budgets by Key Revenue and Cost Centers
- #### Weekly Review and Updates to 13-Week Cash Flow Forecast
  
  Review and Discuss Key Inflows and Outflows, Discuss Key Working Capital Decisions
- #### Annual Go-To-Market Strategy Development & Execution Plan
  
  Mission, -Vision, -Purpose, Buyer Personas, Ideal Customer Profile, Pricing Strategies, Unique Selling Proposition, SWOT Analysis, Market Position Exercises, Organizational Design, and more.
- #### Exit Planning/ M&A / Capital Raising / Financing / Investor Relations
  
  Comprehensive CFO Support Through All Types of Transactions
- #### Advances CFO Management
  
  Executive Compensation Plans, Phantom Stock Option Plans, Sals Commission Plans, Equity Planning, Cap Table Management and Modeling, Tech-Stack Evaluations
- #### Weekly CEO/CFO Same Page Meeting
  
  Review Interim Progress to Monthly and Quarterly Goals, Review Financials, Discuss Action Items
- #### Monthly CEO/CFO Finance Meeting
  
  Review Financial Results from Prior Period, Quarter, Trailing 3-Month, Trailing 12-Month, and 12-Month Outlook
- #### Quarterly CEO/CFO or Leadership Team Growth Planning Executive Session
  
  All-Day Quarterly Planning to Set Key Objectives to Achieve Annual Plan
- #### Priority, On-Demand CFO & VP of Finance Access
  
  Daily CFO Expertise and Insights to Drive Key Business Decision Making

## Core

## Pro

## Enterprise

# Our CFO Team Tech Stack

- ![Screenshot 2025-05-11 at 7.29.58 AM-1](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%207.29.58%20AM-1.png?width=744&height=736&name=Screenshot%202025-05-11%20at%207.29.58%20AM-1.png)
  
  **Accounting Software**
- ![Xero_software_logo.svg](https://capstonecfo.com/hs-fs/hubfs/Xero_software_logo.svg.png?width=2048&height=2048&name=Xero_software_logo.svg.png)
  
  **Accounting Software**
- ![Screenshot 2025-05-11 at 7.37.31 AM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%207.37.31%20AM.png?width=786&height=322&name=Screenshot%202025-05-11%20at%207.37.31%20AM.png)
  
  **Cloud Enterprise Resource Planning**
- ![Screenshot 2025-05-11 at 8.29.49 AM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%208.29.49%20AM.png?width=1326&height=868&name=Screenshot%202025-05-11%20at%208.29.49%20AM.png)
  
  **Business Intelligence **
- ![power-bi-microsoft-logo-png_seeklogo-400711](https://capstonecfo.com/hs-fs/hubfs/power-bi-microsoft-logo-png_seeklogo-400711.png?width=600&height=600&name=power-bi-microsoft-logo-png_seeklogo-400711.png)
  
  **Business Intelligence**
- ![Screenshot 2025-05-11 at 8.44.51 AM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%208.44.51%20AM.png?width=1594&height=1068&name=Screenshot%202025-05-11%20at%208.44.51%20AM.png)
  
  Next-Gen Financial Reporting
- ![BigQuery-Logo](https://capstonecfo.com/hs-fs/hubfs/BigQuery-Logo.jpg?width=1200&height=675&name=BigQuery-Logo.jpg)
  
  **Cloud-Native Database**
- ![Screenshot 2025-05-11 at 8.38.24 AM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%208.38.24%20AM.png?width=1374&height=908&name=Screenshot%202025-05-11%20at%208.38.24%20AM.png)
  
  **Cloud-Native Database**
- ![Screenshot 2025-05-11 at 8.42.54 AM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%208.42.54%20AM.png?width=1416&height=998&name=Screenshot%202025-05-11%20at%208.42.54%20AM.png)
  
  **Relational Database**
- ![hubspot-logo-png_seeklogo-273533](https://capstonecfo.com/hs-fs/hubfs/hubspot-logo-png_seeklogo-273533.png?width=600&height=600&name=hubspot-logo-png_seeklogo-273533.png)
  
  **Customer Relationship Management**
- ![Screenshot 2025-05-11 at 8.11.19 AM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%208.11.19%20AM.png?width=1342&height=766&name=Screenshot%202025-05-11%20at%208.11.19%20AM.png)
  
  **Customer Relationship Management**
- ![Screenshot 2025-05-11 at 8.26.35 AM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%208.26.35%20AM.png?width=1078&height=848&name=Screenshot%202025-05-11%20at%208.26.35%20AM.png)
  
  **Customer Relationship Management**
- ![2019Bill](https://capstonecfo.com/hs-fs/hubfs/2019Bill.webp?width=466&height=203&name=2019Bill.webp)
  
  **Accounts Payable and Receivable**
- ![Screenshot 2025-05-11 at 8.23.59 AM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%208.23.59%20AM.png?width=516&height=350&name=Screenshot%202025-05-11%20at%208.23.59%20AM.png)
  
  **Corporate Expense Management**
- ![Screenshot 2025-05-11 at 7.54.46 AM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%207.54.46%20AM.png?width=942&height=380&name=Screenshot%202025-05-11%20at%207.54.46%20AM.png)
  
  **Corporate Expense Management**
- ![download](https://capstonecfo.com/hs-fs/hubfs/download.png?width=340&height=148&name=download.png)
  
  **Cap Table and Equity Management**
- ![Screenshot 2025-05-11 at 8.04.14 AM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%208.04.14%20AM.png?width=1618&height=776&name=Screenshot%202025-05-11%20at%208.04.14%20AM.png)
  
  **SaaS Metrics**
- ![avalara-logo](https://capstonecfo.com/hs-fs/hubfs/avalara-logo.png?width=400&height=400&name=avalara-logo.png)
  
  **Sales Tax Compliance**
- ![Screenshot 2025-05-11 at 8.19.43 AM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%208.19.43%20AM.png?width=1672&height=760&name=Screenshot%202025-05-11%20at%208.19.43%20AM.png)
  
  **Spreadsheets**
- ![Screenshot 2025-05-11 at 8.21.53 AM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%208.21.53%20AM.png?width=790&height=468&name=Screenshot%202025-05-11%20at%208.21.53%20AM.png)
  
  **Spreadsheets**
- ![1-preview](https://capstonecfo.com/hs-fs/hubfs/1-preview.jpg?width=683&height=410&name=1-preview.jpg)
  
  **Online Payment Processing Platform**
- ![qp_logo_2color](https://capstonecfo.com/hs-fs/hubfs/qp_logo_2color.jpg?width=1200&height=627&name=qp_logo_2color.jpg)
  
  **Sales Commissions Management**
- ![SERVICENOW-logo-300-x-470px--x](https://capstonecfo.com/hs-fs/hubfs/SERVICENOW-logo-300-x-470px--x.png?width=470&height=300&name=SERVICENOW-logo-300-x-470px--x.png)
  
  **Enterprise Workflow Automation**
- ![Screenshot 2025-05-11 at 8.47.55 AM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%208.47.55%20AM.png?width=1826&height=1118&name=Screenshot%202025-05-11%20at%208.47.55%20AM.png)
  
  **Proposal Creation Software**
- ![Screenshot 2025-05-11 at 11.54.27 AM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%2011.54.27%20AM.png?width=900&height=518&name=Screenshot%202025-05-11%20at%2011.54.27%20AM.png)
  
  **Collaboration and Project Management**
- ![D5VP2AhXsAAlNdd-800x570-1](https://capstonecfo.com/hs-fs/hubfs/D5VP2AhXsAAlNdd-800x570-1.jpg?width=800&height=570&name=D5VP2AhXsAAlNdd-800x570-1.jpg)
  
  **Collaboration and Project Management**
- ![Screenshot 2025-05-11 at 11.51.12 AM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%2011.51.12%20AM.png?width=745&height=380&name=Screenshot%202025-05-11%20at%2011.51.12%20AM.png)
  
  **Collaboration and Project Management**
- ![Screenshot 2025-05-11 at 12.02.49 PM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%2012.02.49%20PM.png?width=1270&height=966&name=Screenshot%202025-05-11%20at%2012.02.49%20PM.png)
  
  **Automated App Integration Platform.**
- ![Screenshot 2025-05-11 at 11.58.14 AM](https://capstonecfo.com/hs-fs/hubfs/Screenshot%202025-05-11%20at%2011.58.14%20AM.png?width=1400&height=840&name=Screenshot%202025-05-11%20at%2011.58.14%20AM.png)
  
  **HR and Payroll Platform**
- ![unnamed](https://capstonecfo.com/hs-fs/hubfs/unnamed.png?width=600&height=300&name=unnamed.png)
  
  **HR and Payroll Platform**

# Our Plans & Pricing

[![CFO Plans](https://capstonecfo.com/hubfs/Screenshot%202024-11-04%20at%2010.41.10%20AM.png "CFO Plans")](https://capstonecfo.com/cfo-plans)

### CFO Plans

 Learn more

[![Accountant Plans](https://capstonecfo.com/hubfs/Screenshot%202024-11-04%20at%2010.43.31%20AM.png "Accountant Plans")](https://capstonecfo.com/accountant-plans)

### Accountant Plans

[Learn more](https://capstonecfo.com/accountant-plans)

[![Special Projects](https://capstonecfo.com/hubfs/Screenshot%202024-11-04%20at%2010.49.19%20AM.png "Special Projects")](https://capstonecfo.com/special-projects)

### Special Projects

[Learn more](https://capstonecfo.com/special-projects)

 

# Let's Connect

# Recent Posts

## [From Guesswork to Growth: How Financial Modeling Fuels Smarter Business Decision](https://capstonecfo.com/blog/from-guesswork-to-growth-how-financial-modeling-fuels-smarter-business-decision)

![Picture of Capstone CFO](https://capstonecfo.com/hs-fs/hubfs/Black%20and%20Red%20on%20Transparent.png?width=50&name=Black%20and%20Red%20on%20Transparent.png) [Capstone CFO](https://capstonecfo.com/blog/author/capstone-cfo)

## [Tariff Turbulence: How CFOs Are Managing Rising Trade Costs in Mid‑2025](https://capstonecfo.com/blog/tariff-turbulence-how-cfos-are-managing-rising-trade-costs-in-mid-2025)

![Picture of Capstone CFO](https://capstonecfo.com/hs-fs/hubfs/Black%20and%20Red%20on%20Transparent.png?width=50&name=Black%20and%20Red%20on%20Transparent.png) [Capstone CFO](https://capstonecfo.com/blog/author/capstone-cfo)

## [Bridging Finance and Strategy: The True Role of Modern CFOs](https://capstonecfo.com/blog/bridging-finance-and-strategy-the-true-role-of-modern-cfos)

![Picture of Capstone CFO](https://capstonecfo.com/hs-fs/hubfs/Black%20and%20Red%20on%20Transparent.png?width=50&name=Black%20and%20Red%20on%20Transparent.png) [Capstone CFO](https://capstonecfo.com/blog/author/capstone-cfo)

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